Arena Mancini

Arena Mancini

Arena Mancini

Arena Mancini

Open Air Cinema (Estate Romana)

Open Air Cinema (Estate Romana)

Open Air Cinema (Estate Romana)

Role

Award

Cinema Art Director, Coordinator & Event Producer

Client

Role

Medart Ass. - Municipality of Rome - Regione Lazio

Location

Project

Parco Pinturicchio (MAXXI area) Rome, Italy

Skills and expertise

Skills and expertise

Art Direction & Cinema Programming
Strategic Partnerships & Stakeholder Management
Project Management & Team Leadership
Special Event Production & Coordination

Award

Cinema Art Director, Coordinator & Event Producer

Role

Medart Ass. - Municipality of Rome - Regione Lazio

Project

Parco Pinturicchio (MAXXI area) Rome, Italy

Skill

Art Direction & Cinema Programming
Strategic Partnerships & Stakeholder Management
Project Management & Team Leadership
Special Event Production & Coordination

The Project

The Project

The Challenge

Arena Mancini is a premier cultural destination in Rome’s Flaminio district, integrated into the prestigious "Estate Romana" (Roman Summer) official program. The project involved the urban requalification of the Parco Pinturicchio gardens, transforming the space into a high-tech open-air amphitheater. It serves as a multidisciplinary hub where cinema, live music, and stand-up comedy meet a curated gourmet street food offering.

Arena Mancini Cinema

My Role

My Role

My Role

As Art Director, Cinema Coordinator & Event Producer, I spearheaded the entire project lifecycle. My role was centered on driving audience engagement and securing high-profile collaborations. I led the event team through the captivating Roman summer nights, ensuring the seamless execution of all programming, from technical production to guest relations.

Parko Pinturicchio veduta areaa

The Strategy & Execution

The Strategy & Execution

The Strategy & Execution

Artistic Curation & Programming: Developed and delivered acclaimed cinematic reviews and retrospectives, specifically focusing on Roman history and cultural icons. I strategically blended cult Italian comedies with contemporary award-winning films to capture a wide and diverse demographic.

High-Impact Event Production: Produced and coordinated numerous special events, including successful Q&A sessions with renowned directors, actors, and producers, designed to enhance both the audience experience and the project's media presence.

Strategic Partnership Development: Cultivated and managed key relationships with major institutional partners—including the Municipality of Rome and Regione Lazio—and industry players like WeShort, ensuring robust project support, funding, and content exclusivity.

Multidisciplinary Project Management: Beyond film, I managed the integration of live DJ sets, art exhibitions, and the synergy with the "Mancho" food partner, creating a holistic lifestyle ecosystem within the urban park.

The Outcome

The Outcome

The Outcome

Urban & Cultural Revitalization: Successfully reclaimed a significant public space, returning it to the citizens as a landmark cultural hub for the Flaminio district.

Operational Excellence: Guaranteed the seamless delivery of a complex, multi-month event program, maintaining high standards of coordination and team leadership.

Brand Authority & Growth: Established Arena Mancini as a premier platform for cinematic promotion, recognized for its strategic contribution to Rome's institutional summer landscape.

Edoardo Campanale  logo

Edoardo Campanale

Creative Director

Rome - Melbourne

PI: 17015501004

Edoardo Campanale  logo

Edoardo Campanale

Creative Director

Rome - Melbourne

PI: 17015501004

Edoardo Campanale  logo

Edoardo Campanale

Creative Director

Rome - Melbourne

PI: 17015501004

Edoardo Campanale  logo

Edoardo Campanale

Creative Director

Rome - Melbourne

PI: 17015501004