The Italian Cultural Institute (IIC) of Melbourne is the official diplomatic body of the Italian Ministry of Foreign Affairs. My long-term collaboration focuses on a bold cultural revitalization, bridging the gap between traditional heritage and contemporary storytelling. The goal is to expand the IIC’s reach beyond the academic sphere, engaging a diverse, grassroots Australian audience through high-impact physical and digital experiences.
As a Special Events & Marketing Consultant, I serve as the strategic architect and producer behind the Institute's most successful public programs. I am responsible for the end-to-end design, production, and promotion of cultural initiatives, transforming institutional mandates into innovative, audience-driven events.
Creative Curation & Concept Design: Ideated and organized high-impact cultural events that blended cinema, music, and academic discourse, including:
“South Yarra a Mano Armata”: A curated night dedicated to Poliziotteschi (Italian Crime Cinema), opening the retrospective produced in partnership with the prestigious Melbourne International Film Festival (MIFF)
Interview on SBS radio Australia | Photo Gallery >
“Cinecittà Beat”: A large-scale event organized in collaboration with Melbourne International Film Festival to celebrate the golden era of Italian genre cinema and its iconic aesthetics.
Photo Gallery >
“Bud Spencer & Terence Hill Tribute Night”: A multidisciplinary event featuring film screenings, exclusive interview productions, live soundtracks, and themed catering.
Bud Spencer & Terence Hill tribute night Event page >
Il segno del chimico. Dialogo con Primo Levi
Il segno del chimico. Dialogo con Primo Levi - Phot
High-Profile Talent & Exhibition Management: Coordinated exhibitions, concerts, and talks featuring prominent Italian personalities such as Piergiorgio Odifreddi, as well as showcasing a new wave of independent artists.
Strategic Audience Expansion: Forged new partnerships with local and international cultural entities to transition the Institute’s image toward a dynamic “Hub of Creativity,” attracting younger demographics and non-Italian speakers.
Digital Transformation & Continuity: Conceptualized and launched “We Are Italy” during the 2020 pandemic, a nation-wide digital platform that ensured the Institute’s cultural presence remained active during lockdowns.
Integrated Media Strategy: Managed the full communication cycle, securing high-impact media coverage and national radio interviews (e.g., SBS Radio Australia) to amplify event reach.
Dialogo con Primo Levi, lettura teatrale
Institutional Revitalization: Successfully modernized the Institute’s public perception, leading to a sustained increase in audience engagement and cross-cultural attendance.
Elite Partnerships: Solidified the IIC’s relationship with major industry players like the Melbourne International Film Festival, elevating the prestige of Italian cultural promotion in Australia.
Resilient Cultural Impact: Reached a continental audience through digital innovation, ensuring the “Made in Italy” brand remained influential even under global restrictions.
