This section showcases a selection of film projects, original media, and commercial ventures at the intersection of creative production, art direction, and strategic marketing.
Collaborating directly with directors, producers, and international brands from early preproduction through final distribution, my role bridges hands-on creative execution with highlevel campaign strategy. My work spans feature films, documentaries, short films, music
Creative Production & On-Set Direction: Leading creative producing, script consulting, scene curation, and visual direction across diverse film formats from feature documentaries to narrative shorts, music videos, and commercial campaigns.
Strategic Content & Asset Creation: Producing bespoke photography, behind-the-scenes featurettes, and digital content shot on and off set, engineered for multi-channel theatrical and digital distribution.
Visual Identity & Key Art Design: Architecting custom logotypes, title treatments, key art, poster design, and visual guidelines that define each project’s unique aesthetic signature.
Phased Campaign Rollout & Storytelling: Strategically timing the release of media assets across all production phases to generate buzz, engage target audiences, and elevate film projects into recognized cultural events.
Positioning a film as a brand with a clear visual identity, targeted messaging, and a cohesive narrative is what elevates a movie from a simple release to a cultural event, maximizing its long-term artistic and commercial value.
Directed by Roberto Faenza, starring Alessandro Preziosi, Lando Buzzanca, and Cristiana Capotondi, and featuring costume design by four-time Academy Award winner Milena Canonero, I Vicerè (The Viceroys) is a sweeping historical epic. Set against the backdrop of the Italian Unification, the film delivers a sharp, dramatic chronicle of power, corruption, and aristocracy through the downfall of a ruthless Sicilian noble family.
360° Campaign Strategy & Experiential Events: Orchestrated an integrated multi-channel promotional rollout combining traditional media distribution with high-profile themed events, press presentations, and nationwide theatrical premieres.
Key Art & Visual Identity Architecture: Conceived and executed the overarching visual ecosystem, leading the art direction from theatrical poster concepts and key art design to a cohesive graphic identity across print, digital, and outdoor media.
Interactive Digital Strategy & Web Management: Project-managed the official website from concept to launch, producing exclusive extra video content and engineering gamified digital campaigns including interactive web games and promotional contests to drive audience engagement.
Publishing & Dual-Market Home Video Strategy: Art-directed a collector’s photographic book and spearheaded the editorial design for two distinct DVD editions: a high-impact commercial release for retail and a specialized educational edition distributed to schools and institutional projects with the collaboration of the Ministry of Culture.
Award-Winning Impact: Received national industry acclaim, winning Best Italian Art Director for Film Advertising (2008) at the Trailer Film Festival / MyMovies.it for the creative direction and strategic execution of I Vicerè.
Directed by Roberto Faenza and starring Laura Chiatti, Claudio Santamaria, and Iain Glen, Il caso dell’infedele Klara (The Case of Unfaithful Klara) is an intriguing psychological drama adapted from Michal Viewegh’s bestselling novel. Set between Prague and Rome, the film explores the destructive obsession of romantic jealousy, paranoia, and the boundaries of trust.
360° Promotional Strategy & Experiential Events: Spearheaded an integrated promotional rollout combining traditional channel distribution with high-concept live events—including the nationwide “Jealousy Day” activation in Rome.
Immersive Web Strategy & Interactive UI/UX: Project-managed an innovative, story-driven official website that allowed users to explore the film’s set design interactively, uncovering hidden plot details and media through a gamified digital experience.
Music Co-Production & International Promotion: Co-produced the official music video featuring lead actors Laura Chiatti and Claudio Santamaria, leveraging it as a flagship cross-media promotional driver across Italian and international broadcast networks.
Creative Video Production & Behind-the-Scenes: Served as Creative Producer for official behind-the-scenes featurettes, extra video content, and promotional digital assets.
Bespoke Experiential Curation & Live Show: End-to-end event design for the promotional finale at Eataly Turin, personally curating every detail—from a custom “Jealousy-themed” gala menu to an exclusive live acoustic performance by Chiatti and Santamaria.
• Award-Winning Launch: Received The Most Creative Launch Award at the Martini Première Awards (Milan) for viral marketing innovation, digital storytelling, and creative campaign strategy.
Directed by legendary Italian filmmaker Giuliano Montaldo, starring Miki Manojlović, Carolina Crescentini, and Roberto Herlitzka, and featuring an original score by Academy Award winner Ennio Morricone, I demoni di San Pietroburgo (The Demons of St. Petersburg) is an atmospheric biographical drama centered on the complex mind of Fëdor Dostoevsky. The film weaves a powerful historical narrative exploring literary genius, political turmoil, and human obsession in 19th-century Russia.
End-to-End Creative Producing & Art Direction: Acted as a core production partner and Head Art Director throughout the entire production lifecycle—shaping the project from initial script development and pre-production through on-set direction, editorial assembly, and post-production.
High-Level Editorial Collaboration: Worked directly alongside co-directors Faenza and Macelloni, as well as journalists Stella and Rizzo, translating complex political journalism and historical research into a compelling visual narrative.
Visual Identity & Key Art Architecture: Designed and executed the film’s complete visual branding ecosystem, creating the iconic poster designs, theatrical key art, title treatments, and multi-channel promotional media.
Archival Curation & Key Content Integration: Managed the artistic integration of extensive historical media, overseeing the visual restoration and strategic placement of key archival highlights, including an exclusive licensed appearance by Roberto Benigni.
Directed by Roberto Faenza and Filippo Macelloni, and co-written by acclaimed investigative journalists Gian Antonio Stella and Sergio Rizzo (authors of the national bestseller La Casta), Silvio Forever is a high-profile documentary feature. The film delivers a sharp, satirical, and penetrating chronicle of Silvio Berlusconi’s life, media empire, and political career, featuring a special archival sequence granted by Academy Award winner Roberto Benigni.
End-to-End Creative Producing & Art Direction: Acted as a core production partner and Head Art Director throughout the entire production lifecycle—shaping the project from initial script development and pre-production through on-set direction, editorial assembly, and post-production.
High-Level Editorial Collaboration: Worked directly alongside co-directors Faenza and Macelloni, as well as journalists Stella and Rizzo, translating complex political journalism and historical research into a compelling visual narrative.
Visual Identity & Key Art Architecture: Designed and executed the film’s complete visual branding ecosystem, creating the iconic poster designs, theatrical key art, title treatments, and multi-channel promotional media.
Archival Curation & Key Content Integration: Managed the artistic integration of extensive historical media, overseeing the visual restoration and strategic placement of key archival highlights, including an exclusive licensed appearance by Roberto Benigni.
• Nationwide Theatrical Release & International Reach: Distributed across more than 120 cinemas in Italy followed by worldwide DVD distribution, becoming one of the most widely discussed, critically debated, and culturally influential political documentaries in modern Italian cinema.
Released in January 2024, the Qantas inflight safety video centers around the concept of "Magic Places". It replaced the long-standing Centenary-themed historical video that had been used since 2020. Instead of a single studio set, the video serves as a global travelogue, following actual Qantas pilots, cabin crew, customer service agents, and Frequent Flyers to their favorite travel destinations around the world where they demonstrate crucial onboard safety elements. The video weaves travel inspiration with safety instructions.
Local Cultural/Production Consultant & On-Screen Actor
Provided strategic local production consultancy in Italy while featuring on-screen for Australia’s flagship airline brand.
(Find Rome and the Campanale family at minute 6:36)
Litchfield National Park, Northern Territory (Australia): Introduced by an Indigenous crew member named Louise.
Freycinet, Tasmania (Australia): Showcases a Qantas pilot (Mike) and a customer service manager (Mel) sharing a special family destination.
Rome (Italy): Features the Campanale family (Qantas Frequent Flyers) traveling to the Eternal City to surprise their grandparents at a local restaurant.
Ningaloo Reef (Western Australia): Where the desert meets the sea, presented by a frequent flyer named Alex.
Other Global Spots: Paris (France), Marrakesh (Morocco), Seoul (South Korea), Los Angeles (USA), Cabo San Lucas (Mexico), Milford Sound (New Zealand), Sydney (NSW), and Noosa (Queensland).
The Film
Directed by close collaborator Adolfo Vico, Malamado is a suspenseful horror short film created under the high-pressure conditions of the Melbourne 48 Hour Film Project. Written, shot, edited, and scored in just 48 hours, the film weaves a unique, eerie narrative crafted specifically around mandatory competition prompts—integrating required character, prop, and dialogue constraints into a dark psychological storyline.
Atmospheric Art Direction: Designed the film’s visual style, set dressing, and prop placement on an expedited timeline, crafting a visceral aesthetic tailored to the horror narrative.
Sonic Storytelling & Sound Design: Engineered an immersive, tension-building audio landscape leveraging psychological ambient soundscapes, spatial effects, and precise audio editing to amplify suspense.
High-Pressure Production Execution: Co-managed creative workflows under strict 48-hour deadline constraints, ensuring visual aesthetics and post-production sound engineering worked in tandem to deliver maximum impact.
Award-Winning Audio Direction: Honored for technical and narrative sound composition under competitive conditions, winning Best Sound Designer (2020) at the Melbourne 48 Hour Film Project.
